Unbelievable Facts About PPC That Will Amaze You


What is PPC (Pay Per Click )?

PPC is the abbreviation of Pay Par Click. It is a model of Digital Marketing where advertisers pay fee each time for their ads to be clicked. Basically, it’s a method of purchasing visits to your site.

Search Engine Advertising is perhaps the most well-known types of PPC which permits advertisers to bid on advertisement placement on a search engine’s sponsored links when a user searches for a keyword related to your business. For instance, if we bid on the keyword “T-Shirts”, our advertisement could show up at the top of the Google results page.

Why quality content is required for successful PPC campaigns?

Most people prefer going with PPC as it offers quick ROI (Return on Investment). However, content marketing plays a crucial role in fulfilling the objective. Attractive and well optimized content can help you with better momentum and conversions.

Can PPC provide you top page positions on search engines immediately?

Yes, PPC can provide you top positions instantly if you can bid well. However, selection of keywords can help you with better ROI.

If you want your business to succeed online then you would have to seek for the top positions on first 3-4 pages of Google Search as most of the visitors stay contented within the first 3-4 pages. People rarely go beyond the 5th page results on search engines and they the chances of getting clicks are very less.

It is so fast and easy to set up PPC campaigns and the account set up itself takes less than an hour. Once the account is properly set up, you are ready to run campaigns and you can expect the ads to take its top page positions immediately.

What about PPC traffic consistency?

Not only immediate but PPC also provides consistent traffic as long as your run ads. However, your budget should be enough to run ads for long term. If at some point you feel that your keywords, landing pages are not well selected, you can simply make changes on your campaigns so that it can perform better next time.

What about Geo-target?
PPC allows you to choose your targeted location. It could be any locality, cities, country, etc. This feature helps you to choose the exact place you want to run your business. Moreover, you can also select the exact working hours.

Conclusion: If you have less patience to go with organic traffic business growth and want immediate results then PPC is the best way for you to achieve your goals. However, you need to be ready to spend your funds.

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